Packaging Gender Stereotype

Thesis Project

My expectation out of this project is to cognize people about 'Gender Stereotyping' through daily advertisements, predominantly in India and around the world.

Our male-dominated society for ages has always ignored triumphant women and has forcefully stereotyped a female’s role in life. But although with the unmoving willingness of general public to counter these stereotypes, the contemporary Indian society is steadily changing.

With the advancement of

Stereotypical advertisements, comes advancement of 'Gender roles'.

I want to help the population realize our involuntary involvement in these advertisements, and how women are the main TG to the advertising companies, for the sole reason of profit.

Commenting on Gender Bias through the literal 'Sculpture packaging' exhibition would force people to connect and experience these blatant stereotypical advertisements, attracting us through Television, Radio, Print advertisements.

Gender equality needs to be incorporated and social change is needed to be brought in.

The life size 'Sculpture Packaging' moments the gender biased consumer products to visually and mentally portray the dominance of the such ads/products over us.

Thank you for learning about the project.