As a Graphic Designer, I facilitate connections between diverse brands and address their challenges, particularly in bridging the gap between patients and healthcare professionals.
Effective design is essential for conveying powerful ideas, fostering audience engagement, and building vibrant communities.
My experience with clients in healthcare such as HITLAB, a digital health organization, has allowed me to create impactful visual solutions for healthcare marketing initiatives, enhancing communication and connection within the industry.
Why Design Health?
The brochure for Prizer’s Trazimera effectively communicates the key benefits and features of their product Trazimera while ensuring clarity and visual appeal.
​
Key Elements:
-
Incorporates Prizer's branding elements—logo, color palette, and typography—to maintain consistency and reinforce brand recognition.
-
Content is targeted towards healthcare professionals and patients, emphasizing the product’s efficacy, safety, and clinical results.
-
I used high-quality images and infographics to illustrate Trazimera's benefits, mechanisms of action, and patient testimonials, making complex information accessible.
-
Highlights essential information, such as dosage guidelines and potential side effects, in a concise manner, ensuring it is easily digestible.
-
Includes clear calls to action, encouraging readers to seek more information or consult with healthcare providers.
​
West Park Foundation is the official fundraising vehicle of West Park Healthcare Centre, supporting innovative methods of treatment, leading-edge research, and excellence in patient care.
CanaCare Branding
& Covid Self Test App UI
Self-Initiated Branding & App UI-UX design for the hypothetical brand - CanaCare
Horlicks
Hunger to Grow
Social Media Campaign Teasers
Horlicks encourages young kids to follow their dreams and have hunger for success in the continuation of its Hunger to grow campaign, we created at FCB.
​
The digital campaign features kids pursuing their passions of dancing, playing tennis and football and academics with a hunger of growth. The campaign further aims to enlighten kids and parents about the importance of nutrition absorption by the body.
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |
Web Banners
Horlicks
Growth Plus
Brochures
Fortis
Faces of Fortis
Web Design
#FacesofFortis campaign was initiated in an effort to connect the patients with the doctors at Fortis, before they visited them personally. It is a opportunity to create a personal bond and we achieved it by adding a human touch, telling each doctor's story, hobbies, likes, etc., on top of their professional qualifications on Fortis website's 'Home Page'.
CallDr.
Website Redesign
At CallDr we can access on-call specialists in an emergency, manage EMTALA and on-call group schedules, receive detailed consultation reports, control risks through improved record keeping and follow up.
​
The project was for one of the HITLAB Digital Health's client CallDr and I was responsible for their entire website redesign.
The following SIS below is circulated on the web before HITLAB's annual summit. This was my first task with HITLAB, back in 2018 when I started working with them as a freelancer.
​
Fun Fact: It was a battle of time zones EDT vs IST.
HITLAB
Sponsor Information Sheet Brochure Design
Nestle - Power of Print
The Brief:
#HelpParentsKnowGoodFood so that they make informed decisions, while helping their children choose the right food and also providing the right nutrition for kids.
​
In recent years, the food and beverage industry in the US has viewed children and adolescents as a major market force. Foods marketed to children are predominantly high in sugar and fat, and as such are inconsistent with national dietary recommendations.
Thus, I took a toll at parents by educating them through the most popular medium of fast food - Coupons, which are distributed free and often collected and redeemed by younger generation.
Solution 1:
Solution 2:
I created a 2nd set of print ads that instruct the viewers about the importance of the food we eat, for example, certain foods like broccoli may resemble our lungs as well as help the immune system to clean harmful bacteria from the lungs.
​
​
​
Solution 3:
A packaging take at #HelpParentsKnowGoodFood.
I replaced the packaging contents of a junk food, such as 'Potato Chips' with a healthier alternative such as 'Broccoli'.
