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Toronto Zoo
Ad campaign concept I Art Direction I Multi-Platform I NAC Awards
Help give animals a home.
In the wild.
Insight:
We all care and try to take action when pets go missing, but what about wild animals?
People in Toronto don't realize there are endangered animals right here in their province and the zoo is on a mission to re-introduce them back into the wild.
The Idea:
Place missing animal posters around Toronto alongside social ads, drawing attention to the different endangered species right here in Canada.
People are invited to contact the zoo and learn about the programs with a dedicated microsite highlighting missing
animals and our missions to save them. We want people to see the zoo with fresh eyes and understand how we help ensure the survival of species worldwide.
Bus Shelter Poster
Social Media
Landing Page
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